Sytex Inc.

Description

In October of 1999 our parent company, RoadTel Communications, Inc., began looking for a new internet provider. At the time, our then current ISP had terrible service. We ran into busy signals on too many occasions and technical support left a lot to be desired. We felt that a better and more economical service could be provided. We researched the market and spoke to many experts in the ISP business and found that our experience was not uncommon. We were told that too many people continue to complain about high monthly fees, busy signals and poor service. We then decided that we would only become an ISP if we could offer an exceptional service. We did not want to be just another ‘run of the mill’ ISP.After making hundreds of calls to ISPs large and small, we found one that could provide everything we needed: excellent support; great rates; industry leading modem to user ratios, which would virtually eliminate busy signals; and, over 2000 local access numbers with more being added continuously. We visited their offices and became convinced that they could handle the volume of business that we would send them. We saw their technical support departments in action. Their people are friendly and knowledgeable. They truly have the attitude that ‘The CUSTOMER really does come first.’ We saw that these are not just words, but a law that they live by.Once we found the ISP to handle our backbone and technical support, we needed to come up with a name. A number of us sat down and started throwing out (into the conversation) names. After almost three hours we had nearly 200 names. Some were easy to discard, but many had merit. After paring the list down to our ten favorites, we surveyed almost 250 people to see what name they preferred. We asked them to keep all aspects in mind, value, excellent service, what our product does and the like. The overwhelming favorite, as you can guess, was ‘SurfBest.net’. The name itself does not speak value, although it is an excellent value, but it does tell you exactly what we do and that we do it well. We ‘Surf’ (the Net) and we are the ‘Best’.

Products & services

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