TCB Marketing LLC

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Contact Us TCB Marketing LLC 235 Twining Road Lansdale, PA 19446 P: (215) 855-1078 Generate Leads with an Educational Seminar September 2nd, 2009 Marketing Tips Consumers prefer to purchase products/services from experts within a field/industry. Given this trend, it makes good sense to establish your expertise in your field by presenting a seminar or webinar. Educational seminars are effective vehicles for conveying your expertise in a given area—and a great way to generate leads. If you can work with a suitable membership based organization to sponsor the seminar, such as a Rotary chapter, Junior League, Chamber of Commerce, Senior center, etc. so much the better. By working with a third party organization the title of “expert” is reinforced as you are then presenting on behalf of the sponsor organization–not soliciting participants directly. The additional benefit is that you will reach a whole new set of prospects with an implied endorsement from the sponsoring organization. Furthermore, these organizations typically promote their own educational programs, which keeps your expense to a minimum to conduct the presentation. But, keep in mind that it might take 2 months (or more) lead time to get on their calendars–so, if you decide to pursue a sponsored seminar, be sure to plan ahead. Another option along the same lines would be to invite people to attend an online seminar or “webinar”. Webinars offer some of the same advantages, but require much less lead time. You present your topic to a targeted audience and establish your credentials and expertise. One of the advantages is that participants can attend from the convenience of their office or home. With VoIP (voice over internet protocol) it’s easier than ever to present or participate in a webinar. No telephones are necessary. The only tools you need to present a webinar are a computer with high speed internet access, a microphone (many computers have them built in), a PowerPoint presentation, and you are ready. Video can also be incorporated into your presentation with the simple addition of a webcam. If you are thinking about presenting a webinar for the first time, I recommend that you adopt a “walk before you run” approach and begin with audio only. Once you’ve perfected the audio delivery, you can then move on to video. Webinars are inexpensive, easy to produce and require much less lead time. Two vendors I recommend are Instant Presenter and WebEx. Instant Presenter is the less expensive of the two. To keep your marketing expense to promote the webinar to a minimum, invite customers to attend via email. You can also record the webinar for future use (i.e. as a tool for converting visitors to leads on your website, etc.) Caution: Avoid the Sales Pitch In your presentation, be careful to present yourself as an educator would–without an obvious bias. In other words, avoid making your seminar a 45 minute commercial about your business. In fact, the less you attempt to sell your audience on your products/services, the more likely your audience will be to approach you following the presentation with business inquiries.

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