TNS Media Intelligence/CMR

Description

The Gold Standard for Competitive Advertising Information TNS Media Intelligence in the U.S. is the leading provider of strategic advertising intelligence to advertising agencies, advertisers and media properties. The company’s tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.2 million brands across 20 media. Established in 23 countries with more than 16,000 customers, TNS Media Intelligence is part of London-based TNS Group, ranked #2 worldwide in marketing information. TNS Media Intelligence’s U.S. headquarters are in New York City with sales locations in major markets throughout North America. History While TNS Media Intelligence in the U.S. was officially formed in 2000, the company’s 80-year history of providing strategic information to the advertising community dates back to 1926. In 1992, a series of long-standing businesses, including Broadcast Advertising Reports (BAR) and Leading National Advertisers (LNA), Radio Expenditure Reports, and Radio TV Reports were combined under one brand – Competitive Media Reporting -- commonly known as CMR. In 2000, CMR was acquired by TNS. Delivering Information at its Best TNS Media Intelligence is committed to powering your intelligence needs with the most accurate, relevant data delivered through the most advanced systems. Our products are web-based, so you can access the information you need any time, any where – in time to make critical decisions to ensure your competitive edge. TNS Media Intelligence's continual investment in cutting-edge technology is aimed at putting not just data, but the complete marketing picture at your fingertips. Only TNS Media Intelligence brings you:

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