TRACS, Inc

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Description

As the principal sponsor of the Boston Marathon, John Hancock Financial Services wanted to provide its employees with the high value experience of running down Boylston Street on Patriot's Day and finishing the Boston Marathon. Getting to run the Boston Marathon as a VIP employee runner after months of arduous winter training is an athletic experience of a lifetime.

For over 23 years, TRACS has provided strategic marketing services and consultations to clients. We take pride in our ability to successfully manage and implement all vital components of an integrated marketing strategy, from identifying and accessing target demographics to launching a new product line.

For over 20 years, Race SpotWatch, a division of TRACS, has provided CBS-TV4 (formerly WBZ-TV4) with media consulting services and extensive support in its live television coverage of the Boston Marathon .

Designed as an extension of the Running & Fitness Clinic Program, the John Hancock Adopt-a-Marathoner Program, founded in 1993, introduced Hopkinton school children of the Elmwood School to the training practices, culture and lifestyle of Kenyan athletes competing at the Boston Marathon. The TRACS team designed & facilitated the “Adopt-a-Marathoner” program, which integrated Kenyan culture into the Elmwood School curriculum for six weeks and culminated in an interactive Adopt-a-Marathoner Rally with Kenyan athletes and Elmwood School students.

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