Talentism

Description

Jazy says that the second important measure of your company's health is Customer Satisfaction. They explain that you have to meet customers in order to know how they feel about your products / services / people. Good advice. Then Jazy say’s “And don’t leave without finding out if each customer would recommend your products or services.” Even better advice.

Nah! That can’t be right. Steve needs to work himself out of a job. That means I simply must be as good a mechanic as he is, or at least a functionally decent one. I got back to work, merrily banging away. Sure I had to call Steve a few times, and it took me forever to find the right information in the right manual, but after several days of hard work, I was done. I wearily turned over the starter, and watched as an electrical fire enveloped the engine block and destroyed everything I had worked for. Dammit! Now I couldn’t be a driver because I didn’t have a car. Maybe I should just call Steve and have him do this the next time. While waiting for the fire engines to leave, I had another epiphany. It turns out that getting Steve to work himself out of a job was expensive, risky and short-sighted. I thought just because I could drive I must know everything there is to know about cars. And back in the early days of cars that was probably true. But now the entire “car ecosystem”, with all its regulations, technology, options and complexities is way more than just turning a wrench. Its more than just having the right manual, or having access to the latest tools.

We'd like to let you know about an important change we're making to the Product Search data feed requirements. As you know, you can help shoppers find your products by including high quality, frequently updated product information in the form of attributes. In order to provide shoppers with the most useful information, we'll be making the "condition" attribute required starting on June 30th, 2009.

There have been many attempts to describe candidates as consumers or "internal customers". But those descriptors speak directly or subtly to a belief in the insubstantial and mercurial nature of the transaction. This is not the case. The transaction is substantial. It can end up absorbing most of our life, and much of our time and attention. So the only logical language to describe the value-for-value transaction of two parties in the creative age is that of investment. I will give you something that I find valuable based on the probability that I will get something more substantial and valuable in return. My time, attention and capital are all invested capital at risk to the possibility that your job will be crap, your product will be defective or your company will go bust.

Time to start a new adventure. First published on March 1, 2005, this will be part of the frame of the future conversation. Does your company operate in the creative age ? Does it attract customers, defend its market position, deliver value and create investor return by monetizing human creativity? Then the answer is a definitive "yes" - your business operates in the creative age. If you are recruiting in the creative age, then you might want to consider the following: 20 Rules for Recruiting in the Creative Age 1.) Talent is more expensive than capital. 2.) A portfolio is more important than a diploma. 3.) Recruiting is a sales function, not an administrative function. 4.) Recruiting is a fundamental business driver. 5.) Recruiting must run as a separate P&L within the business. 6.) Talent is defined by production, not opportunity ("Real artists ship"). 7.) A requisition is a non-critical financial document designed to manage risk.

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