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Do Your Clients Need A Tax Newsletter? Try standing in your clients' shoes. Like your clients, I'm sure you receive mailers from people you already do business with - contractors, stores, insurance agents, etc. You don't need to open the envelope to know it's some sort of advertising - junk mail -- "Come spend more money with us." Now think how genuinely surprised you are when you receive useful information from someone without the advertising hook. Your clients are the same, and that's why a newsletter is different. When you send your clients a newsletter, there's nothing to buy. The information is free. It may help your client save money -- lots of money -- and few things are closer to our hearts than money! Whether you suggest a way to get more value from a noncash contribution, or explain the pros and cons of IRAs and Roth IRAs, there is no demand for a client to buy anything. The information has equal value whether the client returns to you or not. It's truly free! When you send your clients a newsletter, you're no longer providing just a service - you're providing a service package which sends many positive messages to your clients

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