Tech Media Solutions, LLC

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You pay each time a potential customer clicks on your ad. However, it's not that simple! If you have the time and in-house resources who understand pay per click or PPC from ROI perspective, we strongly encourage managing your PPC campaign yourself. Tech Media Solutions’ dedicated PPC team is certified search engine marketers who have years of experience that can help you achieve both your short- and long-term goals. With today's fierce competition, the need of an experienced account manage who can drive quality clicks to your site, increase your conversion rate and keep cost per acquisition at projected goal is critically important. Although pay-per-click can provide you with an immediate internet marketing result, it can be very costly and competitive. For example, at an average cost of $0.75 per-click with estimated 5000 clicks a month would cost $3750 (without any management fees). Due to the high cost involved in pay-per-click, we recommend this powerful online marketing strategy as a short-term (one to two years) goal and SEO as the ultimate long-term goal. Our conservative and strategic management approach can help your dollars go a long way while boosting sales and keeping your CPA down. The process at Tech Media Solutions is simple and straight forward: 1. Strategic Planning Upon receiving your inquiry, a thorough site analysis is conducted on your website, followed by a meeting (in-person or conference calls based on your location or schedule) to identify your goals and objectives. This may include but not limited to target audience, your campaign goal (whether leads, sign-ups, sales, or pure traffic). 2. Project Documentation While our competitors use proposal as their project documentation, Tech Media Solutions prepares separate extensive document outlining project scope, process, budget and ROI calculations, keywords, creative, milestone, etc. The project documentation helps both parties in working towards a common goal. 3. Account Setup & Launching Tech Media Solutions once again review the final project documentation with you. Once keywords and creative have been approved we create your account and upload keywords and creative. This process can take up to five business days since keywords and creative have to pass engine editorial process. 4. Keyword Management Tech Media Solutions checks on your campaign numerous times each the day to make sure keywords are search active. We report inactive keyword to you and also present you with alternatives prior to making any keyword changes. 5. Creative Improvement Optimization is critically important if you want to maximize your company’s paid search ROI. Our creative department will work closely with you to produce well written and targeted creative. Our strategic decision of modify creative is not based on CTR, rather on conversion rate. 6. Bid Management We bid manually at Tech Media Solutions! What does that mean? Most search engine marketing companies use bidding tools to do their bidding, this means little attention is paid to searcher’s activities.

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