The Blinder Group

Description

Banner sales continue to do well for the Gannett markets which the Blinder Group has worked with. In the past 18 months, over 2 million dollars of new, local online revenue has been achieved with Blinder Group assistance for the Gannett Company as a whole.

The Blinder Group also assisted in the production of the associated sales support collaterals necessary for this program's deployment. A simple, easy-to-follow multiple page flyer was developed so the advertisers (and the sales team) could easily grasp the features and benefits of this sales program. Too often, media companies do not graphically explain the online portions of sales programs in an easy-to-follow manner. This creates confusion during the sales process. The Blinder Group has vast experience in creating such sales presentations.

No one sales development firm has successfully trained more newspaper sales reps on how to effectively take online products to market than The Blinder Group. This is due to The Blinder Group's vast knowledge of proven multimedia strategies; as well as the company's vast experience in conducting fast-paced, enjoyable and dynamic classroom training. Plus, the Blinder Group conducts hundreds of assisted, "4-legged" sales training calls with local ad reps, in markets of all sizes, worldwide.

Utilizing, detailed local market research provided from Media Audit , the Blinder Group assisted in the production of the associated sales support collaterals necessary for this program's deployment. A simple, easy-to-follow, multiple page flier was developed so the local business owners (and the sales team) could easily grasp the features and benefits of this sales program.

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