The Event Group Incorporated

Description

Effective brands that people recognize take a lot of time to develop and are highly sought after by companies large and small. Branding is more than just a neat color or hip new logo - it's a sublime statement of what your products, services, and company represent. Developing your brand should not be taken lightly, and that is why we chose to list it first. The Event Group can help you take your vision and goals for your brand and transform them into long-lasting reality.

Pankti Shah is currently on sabbatical in India working to save the world! Check back regularly to get an update on her travels. While with the Event Group, she directs all marketing and advertising development, strategic planning, and client relations at The Event Group. She is an MBA graduate of the Carlson School of Management, University of Minnesota. Pankti has notable experience in event, multi-cultural, and direct marketing as well as brand analysis/building and strategic management.

A Chicago transplant, Lana brings to The Event Group her Bachelor’s degree in Accountancy from the University of Illinois, along with over 20 years of experience in accounting, project management and operational analysis. In her previous career, she managed the accounting department at a multi-million dollar property management company with assets across the country. At The Event Group, she wears two hats; helping in the accounting department as well as Sponsor and Exhibitor Coordination for various events.

In the information age when people are constantly being bombarded with factoids, articles, and opinions, offering a desireable and affordable product or service is simply not enough. You have to attract, entice, and engage your customers at every opportunity. Creating relevant connections between your brand, your products or services, and your customers is what marketing is all about, and The Event Group does it in ways that make your brand a part of the conversation that drives your market and provides new opportunities for customers to connect to you like never before.

Lindsey Rodriguez is responsible for ensuring that each event is planned and implemented in a professional manor by using effective strategizing on event themes and logistics, securing locations, and on-site execution. She uses creative solutions to bring your event to life. She is a graduate from The Art Institutes International Minnesota, where she received a Bachelor's Degree in Hospitality Management. Lindsey's many years of experience in the Hospitality Industry brought on an interest in event planning and a love for working with people.

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