The Institute of Production & Recording

Description

Our goal is to provide you with the knowledge and skills you need for a wide range of positions in the production and business of the media arts. We specialize in training for production (not simply engineering), which consists of three major elements: the creative skills of a producer, the technical skills of an engineer and the business skills of an entrepreneur.

This program is designed to help individuals navigate these continually changing landscapes. Using a unique, hands on learning environment and a technology-based learn-by-doing approach, students will have immediate experience with the professional tools, equipment, and software used throughout the industry. The core curriculum covers such essential topics as: shopping a project, intellectual property rights, digital rights management, contract law, design, creative copy writing, communication and networking, history, business structures and economic maintenance, current events analysis, and strategic branding. The curriculum is designed to expose students to the tools and techniques used to create, develop, manage, and market creative content in the ever-expanding universe of arts and entertainment. The technical core elective pool is designed to enhance and provide advanced experience in a variety of industry-related fields. Within each elective class, both students and their instructors work in cooperation with other professionals to develop materials used in actual record releases, press campaigns, digital video productions and marketing programs.

For any aspiring engineer or producer, a musical background is always beneficial. While we are not a "performance" school, being a musician helps you here in many ways. First, many musicians have an understanding of music theory and song structure, and most have an ear for pitch and for talent – all which help in the role of a producer. Second, if you are a performer, you'll be able to record your own music and learn how to promote it. Third, you'll be able to apply what you've learned into practical use when recording your own music. Lastly, the networking opportunities at a school like IPR are outstanding. Whether it's networking to schedule gigs with a new friend's band, meeting fellow students to collaborate with, or teacher/producers to give you constructive advice, the people you meet at IPR can change your life.

Prerequisite: EB205. This course uses hands-on experience to produce commercials, public service announcements, and jingles through application of production deadlines, budgets, content creation, copywriting, and client directives. Students will interact with independent content producers at music houses, video producers, other colleges, and ad agencies. Topics include video and audio engineering, production, post production, and essential advertising business skills.

Throughout the program, students are involved in hands-on exercises and real-world studio projects that enable them to apply their knowledge and refine their skills. After mastering the core concepts, students learn artistic and technical skills: microphone technique, mixing, critical listening, session management, studio etiquette, people skills, and basic song composition and programming. Students are introduced to many facets of the audio production industry – from traditional studio work to live sound, post production, sound design, composition, A&R, marketing and distribution. In our advanced classes, students hone their creative and technical skills while working with advanced recording, editing, mixing and mastering techniques, song arrangement, chord structure and harmony. At the end of the program, each student presents a portfolio – a selection of his or her best work to date. This serves as a demo reel for potential employers and clients – an audio resume with professional content that highlights the graduate’s talent and skill.

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