The Internet Research Group

Description

Carla Sarett has over twenty years of experience in research, with a wide background in quantitative and qualitative techniques - focused on the development of new product and content strategies. Prior to 1997, when she founded IRG, Carla held research management positions in TV - both at NBC and also at Home Box Office, where she directed studies aimed at developing original programming. She also developed one of the first qualitative data collection systems using the Internet, while at Chilton Research; and continues to publish and speak about new media issues. Carla holds a doctorate from The Annenberg School of Communications at The University of Pennsylvania and a Certificate in Business Administration from The Wharton School. She taught as Assistant Professor at The University of California at Santa Barbara and Queens College, The City University of New York, where she specialized in the area of families, children and media.

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