The KLI Learning Corporation

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It is difficult to overstate the value of the manufacturer-dealer connection. The obvious importance is in generating sales and service revenue for the manufacturer; the better your reseller relationship, the more of your products they are likely to sell. A closer look at the advantages of a strong relationship reveals other benefits that are not as easily measured, but that are of equal or greater importance.

TRUSTed Downloads require its licensees to provide a layered set of notices to the user, including a primary notice, and then reference notices such as the End User License Agreement (EULA) and the privacy statement. The primary notice must be unavoidable for the user and fully explain functionalities of the software that impact the consumer experience. The EULA and "opt-out" mechanisms are not enough to provide such notice or obtain user consent.

PRM Solutions for Collaboration. Technology that provides Channel Partner Collaboration has evolved such that collaboration at scale is now possible. The proliferation of the Internet, boosted by society’s rapid and global acceptance of social networking tools, has enabled a capability for manufacturers to facilitate global channel partner collaboration.

PRM Solutions for Training & Certification. Providing Channel Partner Training and certification programs and processes that are efficient, timely, and effective is also mission critical. Today’s products are highly complex. Think computerized forklifts, fly-by-wire construction vehicles, emissions-friendly trucks, etc. This rising complexity of products has driven the need to assist dealer salespeople in communicating value propositions effectively to end buyers. It has made it more challenging to provide service technicians with the skills to fix and maintain these complex products.

Dave Deasy is VP of Marketing and brings over 20 years of experience in software, e-commerce, online media, and privacy management markets to TRUSTe. Dave has extensive experience building, launching, and growing businesses in consumer, small business, and enterprise markets. Prior to joining TRUSTe, Dave was SVP Marketing & Sales for the consumer software business at Phoenix Technologies. Prior to Phoenix, Dave was VP SaaS Marketing and GM of the Zoomerang Online Survey business at MarketTools.

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