The Made-Rite Company

The Made-Rite Company

  • 320E Industrial Dr
  • Longview, Texas
  • 75602-4720

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Description

Dr Pepper is the oldest major soft drink in America. Originally made in Morrison's Old Corner Drug Store in Waco, Texas, the drink's unique flavor was a hit when it was first sold in 1885. Today, Dr Pepper is also available in Diet, Cherry, Diet Cherry, Cherry Vanilla, and Diet Cherry Vanilla flavors. Seven Up started as "Bib-Label Lithiated Lemon-Lime Soda" and was introduced in 1929 by C.L. Grigg. By the 1940s it became the third best-selling soft drink in the world. Known as the "UNCOLA," a term coined in 1960s advertising referring to its lemon-lime alternative to colas, 7up is now reformulated to be 100 percent natural flavors, with no artificial additives or preservatives. 7up is now available in Cherry Antioxidant. RC, or Royal Crown, Cola began in 1905 as Chero-Cola created by Claude Hatcher. The RC Cola Company became a pioneer in the soft drink industry as the first company to distribute soft drinks nationally in cans, creating the first low-calorie diet cola (Diet Rite), and using the first all aluminum beverage can, along with many other firsts in the industry. A&W, the first root beer created, began as a roadside drink in a 1919 World War I veteran parade. Roy Allen, the entrepreneur behind the brand, partnered with Frank Wright and took his roadside drink to 5 permanent stands in Sacramento, which became the country's first "drive-in" featuring "tray-boys" for curbside service. The rootbeer drink was then named A&W from the initials of Allen and Wright. Today, A&W is also available in Diet, Cream Soda, and A&W Float. Big Red began in Waco, Texas as Sun Tang Red Cream Soda, created by Gover Thomsen and R.H. Roark at Perfection Barber and Beauty Supply in 1937. Today, Big Red flavors include Diet, Big Red Float, Big Blue, and Big Pineapple. NuGrape is a grape flavored soda that was first bottled in 1921. Today, NuGrape still has the truest, juiciest, most refreshing grape taste. Sunkist, the #1 orange soda, was launched in 1979 and in a few short years became one of the top 10 soft drinks, a first for any orange soda. The name Sunkist comes from citrus growers in California and Arizona, who referred to themselves as "Sunkist Growers" as a mark of quality. Today, Sunkist is also available in Diet, Cherry Limeade, and Sunkist Float. Welch's soda history dates back to 1869, when physician and dentist Dr. Thomas Bramwell Welch developed a method for pasteurizing grape juice in his home. In 1974, Welch's Grape soda hit the market as "the soft drink alternative that people trust for their pre-teen children." Today, Welch's soda is also available in Strawberry. Nehi was created in 1924 by Claude Hatcher, who was also the man behind RC Cola. Hatcher overheard a salesman describing a competitor's bottle as "knee-high," and thus, the name "Nehi" was born. Nehi is available in Peach. Hawaiian Punch was developed in 1934 by A.W. Leo, Tom Yates, and Ralph Harrison in a converted garage. They wanted a tropical-tasting syrup to add to their line of ice cream toppings. Today, Hawaiian Punch is the standard of fruit punch drinks. Squirt was created during the Great Depression by Herb Bishop.

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