The Maia Strategy Group, Inc.

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Description

Founded in 2001 and proudly working with 20 of the Fortune 500, Maia Strategy Group is a market intelligence and strategy consulting firm that provides in-depth customized research and analysis on our clients’ external market environment. Our excellence in primary research allows us to provide detailed insight on our clients’ global markets, competitors, customers and channel partners. Our analytical techniques transform this market intelligence into strategic action. Clients come to us when they have “gaps in intelligence” on their global markets.

Maia’s Principals have been helping clients develop and optimize their channel strategy for over 15 years. We utilize a 360º approach, first working closely with our clients to understand their channel structure, strategy, challenges and future goals.

For over 5 years, Maia Strategy Group has leveraged its excellence in research, data analysis and strategy development to support a range of New York State and New York City agencies create leading public programs and better serve their constituencies.

During this time she has worked with some of the world’s most successful and prestigious brands. She excels at providing strategic insights and decision-support to executives looking to outmaneuver and outperform key competitors.

Maia specializes in Business-to-Business and Business-to-Government customer research. Customer surveys and focus groups are part of our expertise, but what really sets us apart is conducting in-depth, one-on-one interviews with customer decision-makers and decision-influencers to provide a range of insight. We help our clients understand the best products to develop and bring to market. For existing products and services, we assist our clients in developing the value proposition, messaging and marketing strategies required to win in specific customer segments and industry verticals.

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