The NPD Group, Inc.

Description

The NPD Group, founded in 1967, provides global consumer and retail information that helps manufacturers and retailers make more informed, fact-based decisions in order to optimize their businesses. Many of the world’s most successful companies rely on us for insight on what is selling, where and why so that they can understand and leverage the latest trends.The NPD Group has introduced market information and its far-reaching benefits across a wide range of vertical markets, including apparel, appliances, automotive, beauty, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, movies, music, software, toys, video games and wireless .NPD products and services deliver unique market perspectives by combining consumer information with point-of-sale data collected from retailers and other distribution channels. The result is market intelligence with both strategic and tactical advantages: comprehensive information on key retail channels and consumer demographics, plus granular detail on specific products, features and pricing.

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