The Sterling-Rice Group

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For over 35 years, Rick has been working in the area of brand strategy and innovation. It was his very diverse marketing experience with sophisticated, consumer packaged goods firms , coupled with his very entrepreneurial experience that shaped the beginnings of Sterling-Rice Group. Rick and Michael Rice formed the Sterling-Rice Group in 1984, here in Boulder. Their initial premise was that both large and small firms would be interested in the pair's experience in both sophisticated and entrepreneurial marketing environments.

John's passion for strategy runs throughout his 30 years of business experience-half of which has been as a consultant and half in senior executive marketing roles. His business development efforts include significant joint venture, licensing, and acquisition work. At SRG, John runs the research, strategy, and innovation practice, leading engagements across a full range of global blue-chip clients, as well as more entrepreneurial businesses and private equity-backed brands. He has deep experience in nutrition and natural, organic, and functional food and beverage brands.

Joan is a thirteen-year veteran of Sterling-Rice Group. She has over 25 years of experience in finance and accounting, including a CPA license from the State of Colorado and an MBA from University of Colorado, Boulder. Joan also has a master's in anthropology from the University of Denver. Joan leads the budgeting and strategic planning for Sterling-Rice Group and is responsible for the office, accounting, finance, human resource, and technology functions of the company.

Sheila began her career at TBWA Chiat Day in St. Louis where she worked on Ralston Purina and Boatman's Bank. She then moved to Chicago to join Euro RSCG Tatham, where she worked on several consumer packaged goods brands for Procter & Gamble and Nestle. She then moved to DDB where she held leadership positions on the Sara Lee/Playtex business and on the Unilever/Degree brand. There she led the team that created award-winning communications programs for Degree that shot the brand into the top three in the category.

Doug is a strategy, marketing, and technology executive and has worked with some of the most successful companies across a range of industries, including CPG, healthcare, industrial products, and technology. After receiving his MBA from Northwestern's J.L. Kellogg Graduate School of Management, Doug moved into strategy consulting with PricewaterhouseCoopers, where he successfully created and implemented strategies for leading brands, including General Mills, Cadbury Schweppes, Diageo, United Technologies, and General Motors.

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