Topeka Metro News

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WBENC was founded in 1997 to help women business owners get government and big corporate contracts. It was at a time when major corporations and the government didnâ??t believe that women, like minorities, had a hard time getting such contracts, Prince-Eason says â?? whether because of a lack of relationships or because their companies were seen as too small or inexperienced. While there were groups and government programs to help minorities, women were on their own.

A. When you look at the overall characteristics of females when they approach males in the workplace, they can tend to take a subservient position. We tend to also be warmer, so approaching a meeting in a straightforward professional manner would feel kind of weird for some women. One of the things we try to promote is the recognition that you need to approach the marketplace on its terms. You want to be as authentic as you can be, but you also need to realize you have to go into every single engagement as a business transaction. Thereâ??s a business case you need to make; youâ??re providing a better value or service.

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