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For more than 14 years, Alternative Medicine magazine has been the trusted voice of the complementary and alternative medicine field. Alternative Medicine guides and inspires its readers to make informed decisions about their health and well-being in every facet of their lives. In each issue we offer the latest news on health conditions, herbs and supplements, natural beauty products, food as medicine, and conscious living. Our editorial content, backed by the strength and credibility of the research in our peer-reviewed practitioner journals, emphasizes practical solutions and gives its readers the information they need to better care for themselves.Alternative Medicine readers are passionate about improving their health and the quality of their lives. In each issue, we offer the latest news on herbs and supplements, natural beauty products, food as medicine, and natural household products—plus up-to-date research in the fields of complementary medicine and alternative therapies. We also include plenty of personal stories and advice.Through our research and stories, we focus on information that will help our readers take charge of their own wellbeing. Our audience is a consumer audience, our style conversational. Each article must be grounded in some kind of authority—citing studies, where applicable, and interviewing experts in the field—but it also must give our readers practical advice. They want to know what the information means for them, how it fits into their lifestyle and how it can inform the choices they make about their health. Features generally run between 1,800 and 2,500 words, covering such topics as specific conditions (cancer, diabetes, anxiety, autism); investigative pieces; an action plan (10 steps to a healthy back, 9 ways to ease insomnia); and an open forum (mind/body modalities; natural vet care; green home topics).

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