Trinity Communications, Inc.

Description

For more than a decade Eileen Logan has worked exclusively with non-profits, helping them expand their support base, develop strategic partnerships and raise their profile. Often time this means expanding their board capabilities, aligning their message strategy for development purposes and targeted outreach to corporate and individual donors. Eileen believes her background in publishing sales and marketing instilled in her a goal-oriented approach that works as effectively in the non-profit world as it does in the business world.

Trinity Marketing was formerly the internal marketing and communications department of New England Financial. Dan Logan built a case for outsourcing most of his department that resulted in cutting his former employer's human resource costs in marketing and communications by 50 percent. As a stand alone independent partner with his former employer, Dan was also able to dramatically increase the quality and range of services by using talented, flexible creative resources.

Dan founded Trinity in 1993, and for the last 20 years, has worked with a broad range of clients, large and small, that are concentrated within the financial, healthcare, education, professional service and non-profit space. Dan began his career at Ted Bates Advertising in New York City after receiving his M.B.A from New York University with a focus on marketing research. Within a 12-year period Dan progressed from an intern to Senior Vice President at Ted Bates, New York, with global responsibilities for the firm’s largest client, M&M/Mars.

Over the last 12 years, Allison has worked with a broad mix of Trinity clients within the financial and healthcare space. Her expertise and resourcefulness as a senior project manager working on the messaging and creative side of the business is highly regarded. Allison’s responsibilities have included identifying the right creative talent for client engagements and getting the project done on time, on budget and, most importantly, aligned with clients’ strategic messaging and business goals.

The delivery and cost of healthcare, and the role providers, insurance companies and government play, are among the hottest topics in America today, and that is not likely to change in the foreseeable future. Trinity has worked with Boston-area hospitals, HMO's and dental insurance companies and consultants. We appreciate the complexity and the confusion as well as the opportunity that exists in today's market place. There are no simple answers to the marketing and communication challenges the various players in healthcare face.

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