Up & Riding

Description

Up & Riding is the only surf/skate brand exclusively for kids. Founded in Hawaii, we grew up surfing and skating all day, wearing the unique brands that expressed what we were about. We have multiple stores in Hawaii that carry those brands and cultivate our lifestyle for the little ones to thrive in. This site is a source of inspiration for what we are about and an outlet for our own brand, Up & Riding. The term Up & Riding is used to describe a surfer or skater that’s up on their board and riding. It’s also our way of encouraging young groms to get up and riding in this lifestyle.

Fact sheet

Products & services

Similar companies nearby