Video Professor Inc

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The Life and Career of John W. Scherer Over 24 years ago, John W. Scherer founded Video Professor, Incorporated and began producing his easy-to-use tutorials that have taught over 20 million people across the United States and Canada how to use their computers. During that time, John W. Scherer promoted Video Professor products through the Internet, billboards, newspapers, magazines, television, radio, and more. Video Professor become a household name! But who is John W. Scherer, and how did he become the successful entrepreneur he’s known as today? The Beginning John W. Scherer was born in St. Charles, Illinois, and raised in Geneva, Illinois. He’s proud to be a descendant of both John and Joseph Naper, founders of Naperville in the 1800s. Naperville is a classic midwestern city—the kind of hometown where a good work ethic is valued and a hard day’s work brings an honest dollar. Both of John’s parents were born and raised in Naperville. Money Magazine just rated Naperville #3 in its list of best small cities to live. After graduating from high school in Geneva, Illinois, John went on to attend and graduate from the University of Wisconsin-Whitewater. In 1985, before Video Professor existed, home computers were first beginning to have an impact on the lives of Americans and John W. Scherer was the primary owner of a successful PC sales company called Data Link Research Service, Incorporated, which later merged into Creative Characters, Incorporated PCs were so new to the market that many of John W. Scherer’s customers were coming back to him and asking for help with running and using their new computers. An Idea Is Born Being an entrepreneur focused on providing the highest level of service to his customers, John W. Scherer knew he needed to find a solution for them. As he began to search for a product to recommend, he found that the only option for learning how to use a computer was by means of tedious, dense manuals. Though John recognized that computers were going to be an integral part of the future and felt he had a responsibility to educate his customers, he didn’t want to recommend or sell a product that people would find difficult to use. Therefore, manuals were not an option. John W. Scherer became a man on a mission. He needed to produce a set of comprehensive computer tutorials that could teach his customers quickly and easily about their PCs. Furthermore, he wanted these tutorials to be affordable and give people the freedom to learn at home. So in April 1987, John W. Scherer produced his first computer tutorials on videotape and introduced them to computer owners across America. Thus his new company, Video Professor, Incorporated, was born. The Early Years: Long Hours and Hard Work At first, John W. Scherer’s Video Professor tutorials were sold only at trade shows and in retail stores, but the videotapes were getting noticed and the demand for John’s revolutionary Video Professor learning tool was building. So in 1991, John decided to produce an infomercial—a decision that resulted in a consumer frenzy for his already popular Video Professor product. To get his Video Professor infomercial noticed, John W.

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