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University of North Carolina
Distance: 2.9 Mi910 Raleigh Rd
27514-3916 Chapel Hill -
FGI Research
Distance: 3.1 Mi400 Meadowmont Village Circle Suite 431 Chapel Hil
27517 Chapel Hill -
Innovector Tech, Inc
Distance: 7.0 MiPO BOX 12216
27709 Durham -
NexGen Data Entry
Distance: 11.9 Mi2040 Poplar High Place,
27519 Cary -
TapRoot Systems Inc
Distance: 12.8 Mi3000 Aerial Ctr Pkwy
27560 Morrisville
Website Links
Description
Creative briefs are used as an architectural framework that inform advertising campaigns, branding initiatives, new product and service offerings, or design-oriented initiatives. They are often used in conjunction with other planning or research tools once a strategic direction for a project has been determined. Creative briefs are an excellent tool for establishing initial expectations for a project or business objective. Typically employed by account planning departments in advertising agencies to inform the creative process, creative briefing is equally effective in establishing “buy in” from a corporate client’s roster of internal clients in the early stage of an engagement.