Walk Easy Mfg

Description

Founded a few months earlier by a husband and wife team, Walk Easy was predicated on improving existing walking aids, with a focus on the forearm crutch. After all, this ambulatory aid clearly dominated most parts of the Western World.Bringing a new product to market was difficult enough; altering people's perceptions proved immensely more challenging. The underarm (or axillary) crutch had rooted itself deeply into people's minds as the aid of choice for the short-term patient.Time and again, we were told that "forearm crutches were only for the long-term physically challenged." We countered that since they used them every day, "wouldn't you think they'd know better?"

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