Walker Communications

Description

Mr. Walker has over three decades of management, marketing and advertising related experience in the media and communications industries. Before founding Walker Communications in 1992, he served as president of Periodical Studies Service, a magazine publishing consultancy. Mr. Walker has also held a number of key operating positions at Ziff Davis Publishing Company, including vice president/publisher of a college-magazine network, associate publisher of Modern Bride and vice president/general manager of a publishing division. His publishing experience, which also includes b-to-b magazines, balances extensive product, advertising agency, field sales management and marketing skills, as well as wide experience with research, launch planning and business development. During his 25 plus years of consulting Mr. Walker has worked with over 300 magazines and publishing companies including a current client of long-standing where he is responsible for the research, advertising rate management and has strategic planning involvement for over 40 special interest titles. A graduate of City College of New York, Mr. Walker was an associate professor and member of the faculty of New York University’s Center for Publishing. He also has been a guest lecturer at the School of Journalism at Columbia University and a frequent speaker at MPA, Folio: Florida Magazine Association and other industry events. Mr. Walker is also quoted quite extensively about publishing related matters in the press and has written articles for Folio:, Magazine Week and Association Publishing; and has frequently appeared as a publishing industry commentator on television news programs. Email: mwalker@walkercommunications.com Phone: 212-779-5070A 2000 graduate of Smith College, Ms. Kaziewicz is responsible for managing Walker Communications’ custom research efforts and conducts all of its online studies. She also develops competitive rate and positioning analyses, revenue stream analyses and edits reports and presentations for Walker Communications’ clients. Ms. Kaziewicz’s previous work experience includes website content development and database management. Ms. Kaziewicz is fluent in French and has studied at the Sorbonne. Email: pakaziewicz@walkercommunications.com Phone: 212-779-5570Hershel Sarbin has more than four decades of experience and success in senior publishing and consulting positions, creating and implementing highly successful strategies for special interest magazines and communications enterprises. He began professional life as a Harvard-trained lawyer, only to fall in love with media and marketing. He concluded one career as the president of Ziff Davis, where he headed more than 50 special interest magazines. During the next chapter, he was brought in as CEO of Cowles Business Media where he scored a major-turnaround with a 300% gain in revenue. Mr. Sarbin is a Life Member of American Business Media, has been a frequent contributor to business publications and a guest speaker at major media and marketing conferences.

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