Wax Custom Communications

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Miami, FL – July, 2011 – Wax Custom Communications is pleased to announce the addition of Michael Sherman to our marketing team. Michael has extensive experience in account services, traffic, production and interactive marketing, and has worked with national accounts including Lennar Corporation. For the last four years, he has specialized in social media, search engine optimization and online marketing strategy, monitoring and implementation.

Born in Russia and raised in Cuba, Anton has worked in the United States for more than 10 years, gaining expertise in technologies such as ASP, ASP.NET, MS SQL, C#, VB and many others. He also has contributed to open source CMS systems and has extensive experience in the telecom industry, as well as in software project management and design.

Franz has over 15 years of experience in the printing and advertising industry. He also has many years of experience as a graphic designer. His diverse background enables him to bring a wide array of experience from printing, client focused requirements and agency processes. Doing what is right for the client is paramount to Franz and is the driving force behind his consultative approach to managing clients.

By leveraging the expertise of top marketing and business minds, we’re able to provide creative solutions that impact the bottom line. As experts in behavioral-based marketing, we deliver results that change what people do and we do it in a big way. Humana — one of the world’s largest healthcare organizations — looked to Wax to help its Medicare members adopt healthier habits. The result? 80% of the readership took action to lead a healthier life.

Wax specializes in working with regional, community banks and financial institutions that remain close to their customers. We provide a results-driven financial services marketing platform to support companies like these. Our process includes market research and strategic planning , assisting them with the rigorous work of defining a meaningful vision for the company, and communicating it powerfully to their customers via unique creative solutions.

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