Wedding Podcast Network

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Wedding Podcast Network is the go-to website for today’s brides. It’s an innovative, invaluable online resource focused on helping couples plan their wedding. WPN provides an essential source of information, ideas and insight. Our smart, in-the-know hosts and their guests provide reputable advice and guidance in an entertaining, conversational fashion. Wedding Podcast Network is dedicated to offering its listeners the largest variety of wedding information that they can simply download while providing its advertisers with an effective platform for reaching today’s tech savvy, constantly on the move, information hungry bride. Grow your business, build brand equity and put your message in front of thousands of brides when you showcase your message on weddingpodcastnetwork.com. Barely two years old, podcasting is becoming a popular marketing tool among businesses of all sizes. Podcasting is growing with a listening audience expected to reach 60 million people nationwide by 2010, according to The Diffusion Group, a consumer technology research firm based in Plano, Texas. Twenty percent of those users download weekly, averaging six downloads per week. Right now about 15%of those who have digital music devices use them for podcasting. That rate is expected to reach 75% by 2010. About half the people who frequent gyms own MP3 players, says Gregory Florez, an American Council on Exercise spokesman, so they already have the equipment. Podcasting, the newest internet medium, presents some major reach opportunities. Many marketers find lots of interest in the broad demographics of the podcast. In general, they are younger, better educated and more affluent than either mass-media audiences or even Web audiences as a whole. They're mostly 18-34, heavy tech users and digital media consumers. Although studies have suggested that they skew largely male, McCrery says PodTrac data indicates that the audience group who say they've listened to a podcast is reaching a 50 percent female mark. All in all, it's an attractive market, and one that's becoming increasingly hard to reach through broadcast channels, either TV or radio. Podcasting is a way for consumers to get wedding information based on their own preferences and timing. The podcast allows consumers an expanded focus on wedding topics or personalities that are not covered in traditional media. The pursuit of this freedom has driven many "revolutionary" products and services: the personal stereo, the laptop computer and the digital video recorder, to name but a few. It’s a new touchpoint with consumers. One in five Americans owns an iPod or MP3 player. Almost a third of the 22 million U.S. adults who own iPods or other MP3 players have downloaded and listened to podcasts, according to a Pew Internet and American Life Project survey. An extensive ABC survey last year found an even split on how podcasts were listened to: about half via computer and half on an iPod or MP3. Wedding Podcast Network is the first and best place on the web to listen to wedding advice. Podcast listeners are loyal, engaged, unlikely to fast forward, measurable, trendsetters and focused.

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