Wheel Pros

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Date: 8/30/2007 Rancho Dominguez, CA - Wheel Pros is pleased to announce the launch of its new and improved WheelPros.com. The site is the first of four new brand websites which will also include Boyd Coddington Wheels, Motegi Racing and Weld Racing. "This is a project that started more than a year ago when we were working on the Carfigurator," stated Mike Scharnagl, Internet Marketing Manager for American Racing. "Wheel Pros has changed significantly with the addition of new brands and signature series of wheels, and the new site gives the user a better representation of all the great products Wheel Pros has to offer." The new Wheel Pros website features dedicated segments for the Dale Earnhardt Jr. Signature Series, Carroll Shelby ® Legend Series, ATX, Vintage, Pro Series and American Racing core product line, as well as landing pages and links to the entire Wheel Pros portfolio - Motegi Racing, Twenty Inches Strong (TIS), DropStars, TISm, Boyd Coddington Wheels, Weld Racing and RO_JA. "It was important for us to create brand harmony in the new site," said Eric Carr, Vice President of Marketing and Product Development. "Wheel Pros is not only a leader in the aftermarket wheel industry, but we also have a thorough understanding of the full scope of enthusiasts today, whether off-road, vintage or modern muscle." Wheel Pros is a global consumer products firm specializing in stylish high performance vehicle wheels and accessories for enthusiasts and racing industries. Since 1956, Wheel Pros has been a driving force in the aftermarket wheel industry with a diverse range of wheels and brands for most of the current motor vehicle wheel market segments.

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