Wild Alchemy

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Wild Alchemy conducts traditional and non-traditional primary qualitative research such as focus groups, in-depth interviews and ethnographical studies. Lynette Xanders, founder and CEO, has been moderating groups and developing brand, ad and growth strategy recommendations for 20 years. To uncover core emotional drivers, we use proven projective techniques , both with current and prospective end-users, and with clients, in internal brand discovery workshops to uncover rich insights that can be brought to life within a variety of deliverables . back to the top Traditional focus groups involve having Wild Alchemy manage a contracted facility in each city to recruit qualified participants and interviewing 6-8 people for up to 2 hours. The size of the group can change, depending upon budget, information needs and sensitivity of the topic, but they are a standard methodology, executed well, with our quality control, moderation and analysis. back to the top

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