Wilson Research Group

Description

Have you ever had the experience of seeing a market research report and saying, WOW! that is interesting – I only wish I had known that six months ago when we made that decision to develop our product line.

We have been conduction custom market research in the high technology space for over 20 years and complete 30-50 studies a year. We have worked with large companies like Adobe and small start ups like Drobo. You would be hard pressed to find researchers with more experience in technology and publishing.

Distinguishes our partners' credibility from other consultants Provides a foundation of objective market evidence for all recommendations Allows our partners to concentrate on what they do best These partnerships have worked so well that we have worked with one partner on over 50 projects, and with another for over 10 years.

Customer Retention Fundamental to all customer retention programs is working with the facts. To retain valuable customers you must know who is running into problems with your products, why they are running into problems, and most importantly who is giving up on your services altogether and turning to other services. The most dangerous are disgruntled customers who tell others not to use your services -- damage that can't be measured.

For their conferences, they have been conducting post-conference research, but we suggested they allow their attendees and exhibitors to provide advance feedback in a systematic manner, whenever they come to their site to visit. Our client has multiple expos every year in all parts of the world. They are constantly preparing for one of them. So this conference site research is set up so that it is ongoing -- ALL the time -- for all their conferences in one online report.

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