Windrose Software

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The alt text is not counted. This decision is made based on experiments I ran and measurements I made that showed Google in particular was not counting the alt text in the Reputation analysis. Image links are therefore 'empty' of text so the total of words in the numerator of the computation can indeed be smaller than the total of links used as the denominator -- hence less than 100%. Also, there is one other trick in the numerator that is well founded in observation, but is still open to some argument: a given word repeated in the same link counts as a single occurrance, not multiple occurrances. For example, the link 'blah blah blah' will credit the word 'blah' with a single link, not three.

We recognize that the OptiTools programs are ground-breaking in the kind of data they provide and the advanced SEO methods they support. The documentation and bonsues provided with each program are intended to get you started in understanding and applying the programs to your business. Depending mostly on your own level of experience in SEO, you might find that additional resources are required to get the greatest benefit from our software. To that end, below are listed a few of what we think are the best SEO/SEM resources available.

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