Wireless Toyz

Description

Founded in 1995 by Joe Barbat, Wireless Toyz generated almost 95% of its revenue from the wireless paging industry and had agreements with five different national paging providers. Two years into the wireless industry, the telecommunications industry turned in a new direction. Wireless phones were becoming more affordable; consumers began to regard cell phones as an essential part of their business and personal lives.Wireless Toyz anticipated the emerging trend by making cellular products and services their core offering. In 1996, Wireless Toyz’s first service provider contract was with Ameritech Cellular. Throughout 1996 and 1997, Wireless Toyz concentrated exclusively on offering only Ameritech Cellular service in addition to their national paging services. With an aggressive marketing approach and knowledgeable wireless experts, Wireless Toyz grew to become one of the largest cellular retailers in the Midwest for Ameritech Cellular.In 1998, the wireless industry evolved yet again; new national cellular providers began aggressively competing for market share dominance. Recognizing the huge opportunity to offer a variety of carriers to customers and become the pioneer in the wireless retail market, Wireless Toyz negotiated non-exclusive agreements with Nextel, Sprint, AT&T, T-Mobile, Dish Network, and Direct T.V. This decision propelled Wireless Toyz to the front as one of the first non-exclusive wireless retailers in the country.

Fact sheet

Products & services