Wisner Retail Marketing

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A new service available from WMG will enable manufacturers to keep abreast of news and activities occurring in their categories, particularly in digital and social media channels. Available weekly, monthly, or quarterly, the WMG Marketing Intelligence Monitor will provide up-to-the-minute information about what is being said about your company in addition to your competitors, your category, your customers, and their consumers.

IX-ONE is a new industry-wide initiative to provide independently verified and standardized product information for manufacturers, brokers, distributors, retailers, trade associations, and other key partners in the organic, natural, and specialty foods products industry. Being able to have one solution with one version in one location is anticipated to save the industry millions of dollars in administrative costs. Wisner Marketing will be conducting a validation study to determine the impact on manufacturers, retailers, and distributors.

Jim Wisner will be a part of the Private Label Hall of Fame Nominating committee beginning in 2014. Sponsored by Private Label Store Brand magazine and the Private Label Manufacturer’s Association, the Private Label Hall of Fame was founded in 2006 and thus far has had 29 inductees. New inductees will be honored during the PLMA Annual Meeting and Leadership Conference March 27-30 at the Hyatt Regency Grand Cypress in Orlando, FL.

With center store shrinking and retailers struggling to maintain its role as a key profit contributor, this study addresses how manufacturers and retailers can leverage private label to reenergize this area of the store and drive new growth. This reports identifies measurable performance benchmarks, provides actionable guidelines, demonstrates the changing role of private label in center store, provides new insights and ideas, and defines strategies to create success in cener store.

Supply Tigers, Inc., a strategic sourcing firm in Lisle, IL, has developed an indirect expense management program for Specialty Food Association members that will be formally launched in conjunction with the Fancy Food Show in June 2014. In the interim, multiple pilot programs with several manufacturers and distributors are being established that will demonstrate the expense savings potential of the Supply Tigers platform. Wisner Marketing serves as the exclusive Supply Tigers agent with the Specialty Food Association and was instrumental in bringing this program to reality.

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