With Good Cause

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There is plenty of demographic data out there to tell you which causes strike an emotional chord with your audience and if you understand who your customers are, then it’s pretty simple to zero in on the categories of causes that matter to them. If generalized data doesn’t feel convincing enough for you then ask your customers what they care about! Including them in your process gives the added benefit of letting them know that you value them.

Doing What We Love! With Good Cause is a Cause Marketing Agency based in Boulder, CO that consists of founder, Lisa McAlister, and a highly skilled team of marketing consultants, designers, writers and PR professionals. Our.

– In my interview with Shane Gring, founding partner of BOULD, he notes that while he has plenty of experience in the non-profit world, he is looking to gain some insight into the corporate sales process. With their STRIKE team’s help, they hope to build a sales model that will keep their pipeline full through strategic partnerships with Universities and trade schools that can incorporate BOULD’s valuable hands-on training into their curriculum. Until now, sales have been one-on-one to students, which has a longer than desirable cycle and is not sustainable longterm. The team has connected with many potential education partners, and their focus now is to secure an educational institute partner that is the right fit for the program. Additional goals include creating a strategy to find promotional partners for their program and bringing class sizes down in order to enable one instructor to manage multiple projects.

With Good Cause is a Cause Marketing Agency based in Boulder, CO that consists of founder, Lisa McAlister, and a highly skilled team of marketing consultants, designers, writers and PR professionals. Our goal is to help bridge the gap between the non-profit and for-profit sectors through Corporate Social Responsibility (CSR) planning, cause marketing campaigns, and philanthropy matchmaking.

In addition to differentiating your brand from others, Corporate Social Responsibility is crucial to retaining valuable employees and gaining long-term customers who feel great about buying from your company. It is crucial that CSR efforts are integrated with the existing brand identity, values, mission and business model to be effective. With Good Cause will evaluate your organization’s mission, resources, and existing marketing and then make recommendations for adding cause marketing and increasing community involvement.When we develop a CSR plan, our goal is to create a synergy across all departments in your company by providing a common-ground platform that all employees can participate in and be proud of. Our clients walk away with clarity around their options, guidelines for CSR activities, sponsorship targets and protocols that will generate ROI through giving back.

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