Wunderkind Public Relations

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Social media may have started with a few college students, but its widespread influence today is not to be taken lightly. The influence that your company can have using social media tools should be given as much dedication and as many resources as any company priority. Your company’s reputation is on the line, so why wouldn’t you prioritize your strategy for social media? Not only do companies need to dedicate time, talent and funds to get started, they must align those resources and plan a unified approach. Before jumping into the ocean of social media, be sure you know your audience. Who are your customers? Have you researched their online participation? Are they more likely to read a blog or upload a video? Once this research is complete and your company kicks off its perfect social media program, give it time. Building relationships offline doesn’t happen overnight, so you shouldn’t expect that online either.

People trust and depend on their peers more than ever. The comments, activities and conversations that are happening online can be valuable and influential. The good news is that social media tools provide a direct line to your customers. The other news? Enthusiasts, critics and influencers are already talking candidly about your brand or rating your products and services online. It is best to accept the bad with the good and use negative comments to turn a discussion around. But be careful. You want to provide value to the conversation that facilitates sales but does not sell directly. The key is to engage customers. Become a valuable part of the conversation. Talk about industry news and current events, not just about your new product. You may find that your brand already has strong advocates – connect with them. Build deeper relationships with your customers and your community to increase the credibility of your brand.

No matter the size of your company or conference, budget for and designate an individual or team to manage a secure site where your speakers will access the information needed to make their experience as positive as possible. Maintaining a centralized information hub for this purpose is critical to your company or event’s success.

Your customers are writing blogs, networking on LinkedIn, “tweeting” on Twitter, and commenting in forums and discussion groups. They are also talking about your company, rating your products and services, and influencing the reputation that you have worked hard to maintain.

Wunderkind Public Relations is an award-winning group of PR professionals who get it right the first time. We know our business and help our clients achieve their communications goals by developing and executing highly creative campaigns that build category leadership, increase brand awareness and rock the bottom line. We work from research-based knowledge to develop goal-oriented public relations campaigns and strategies for our clients. We get to know you, your company, your customers, even your competitors, and turn that understanding into high-impact communications programs to help you move and stay ahead in the markets you serve.

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