Yellow Pages Inc.

Description

Using the social media to attract and inform your customers has skyrocketed in the past few years, providing companies both large and small with unprecedented reach and control of their corporate image.

Information about your business that helps your visitor make a buying decision, preferably one in your favor. Examples include: third-party endorsements of your company's sterling reputation and glorious history, your peerless product or service's quality, perhaps even information on how your product is made, shipping options, etc. If you provide a service, it's important to include lists of certifications (and explanations of abbreviations or industry-specific terms; FACS may mean something to you, but your visitor thinks you misspelled "facts"), licenses, areas of expertise or specialization.

Why are your website's page rankings so important? Well, first of all, nobody types in that URL you have printed on your business card. They Google/Yahoo/Bing your company name and see what happens. In fact, chances are that 80% (or more) of your website's traffic comes from a link appearing on a Search Engine Results Page (SERP). And in most cases, people looking for information you have on your website won't make it past the first page of search engine results. Oh. You're not on that first page? Too bad.

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