edVenture Partners

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Most research indicates Gen Y is generally mistrustful of mass media and prefers to stumble upon a brand on their own time, terms and turf. They do not want to be told what to buy, believe in, or support. Instead, they use the Internet, peer-network and word of mouth to learn about things in order to formulate opinions about brands, products, services and organizations. If you would like to try a different, yet effective approach in connecting with Gen Y, EdVenture Partners can help. We develop innovative industry-education partnerships by blending academic theory with practical, hands-on application, creating a "real-world" marketing and learning experience for students and educators. These partnerships challenge students to wrestle with and provide creative and targeted solutions for your business needs. EdVenture Partners programs allow students, while enrolled in a for-credit class, to design strategies, and in some cases implement campaigns, for a real client that fit best with the client's needs in order to reach the college market, or other designated target audience. Professors appreciate our hands-on approach in bringing real-world marketing experience to their students. Participation in an EdVenture Partners program helps students develop valuable skills, build their résumés and portfolios, and gives them an unprecedented way to learn how to fulfill real-world objectives for a real client. EdVenture Partners has a variety of proprietary, student-focused marketing programs to meet almost any objective. A dedicated account team works hand-in-hand with clients and faculty to facilitate each one of our unique experiential programs. From research to full-scale marketing campaigns, consider which combination of programs work best for you: Our flagship industry-education model provides direct, measurable results. Students, while enrolled in a for-credit marketing or advertising class, create and implement results-oriented marketing and communication strategies for clients while using a real budget. Students will research the target audience, create an IMC plan, pitch strategies to their client for approval, implement their plan using an operational budget, as well as analyze their results and present their findings and recommendations to their client over the course of a semester or quarter. The focus of an MI program is to create and implement an integrated marketing campaign targeting a specific audience on- or off-campus that provides direct, measurable results. Implementation can include promotional events, PR campaigns, social media, and traditional/non-traditional advertising tactics. Read about Honda's past Marketing Internship programs Read about Chevrolet's past Marketing Internship programs Read about FBI's past Marketing Internship programs Integrated Marketing Communications (IMC) Program What is IMC? As explained by Dr.

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