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Annette Lamb and Larry Johnson are educators and professional developers. We provide this page as a free service. This website contains no outside sponsorship. All of our Internet resources are free. If you're interested in any of our print publications, visit Vision to Action , Inc.

Marketing is much more than creating attractive displays and updating your Facebook page, it's about meeting the needs of individuals and groups. If library users aren't aware of your resources and services, they're unlikely to visit your physical or virtual library. If they've had a bad experience in the past, they may be sharing this negativity with their friends and colleagues.

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