hypergene

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For review copies of this book, please contact: • Kim Lombardi, Peachpit Press Publicity: kim@peachpit.com For educational examination copies, please contact: • Zigi Lowenburg, Peachpit Press Publicity: zigi@peachpit.com • Or try the Prentice Hall online request form To arrange interviews, please email the authors . Sam McMillan, Communication Arts "Designing Web Sites That Sell delivers excellent advice on best practices in information design, interaction design and presentation design for commerce. ...Their overview of project management and the design and implementation process goes a long way toward demystifying the development process. Thoughout, complicated concepts are simplified with well-thought-out charts and graphs that make these ideas easy to grasp." From: May/June 2003 Jennifer Kyrnin, About.com "More than just Web design – this book teaches you Web salesmanship. Pros: Gorgeous layout with full-color photos; Details a complete Web life-cycle; "Real-world" examples let you see it in action. Cons: None." From: About.com - HTML/XML Guide section Michael Pastore, Editorial Director of Epublishers Weekly "Pause for a moment, and reflect about the tremendous complexity of launching a commerce website. It requires coordinating the expertise (and conflicting opinions) of experts in the areas of markup languages, scripting languages, hardware technology, graphic design, information architecture, marketing, writing, editing, and often much more. At first thought, to explain all these facets of website development between the covers of one book seems like an almost impossible task. Almost impossible. DesignWhys: Designing Web Sites That Sell has done it, and done it with impact and style... Graphic designers on development teams should buy this book before they buy their next meal." From: ePublisher's Weekly Also Printed in: CityView Magazine June 21-27, 2002 The Designer's Bookshelf "Since the early '90s I've preached that the "why" of design is more important than the "how." Most books with the word "design" on the cover these days are merely software manuals. "Web Design" books come and go never really touching on design at all. This one's different – web designers will want this one." From: Designer'sBookshelf.com Lou Strenger, CEO of Design Machine, NYC "Shows designers how to become part of the business solution. Too valuable to be relegated to the graphics department's bookshelf — it's essential for anyone who has to think about making money with intelligent design. All the principles, context and examples one could imagine. A great value." Posted on: Amazon USA Ron Biggs, Senior Information Architect "As I went through this book, the word that kept creeping to mind was: Wow! This book is incredibly rich. One thing I know working in the information architecture/experience design field for so long is that it's all about "connecting the dots" - but first you have to know what the dots are. This book, while written from a designer perspective, brings all the relevant dots to the surface and connects them for you. It does a fantastic job of setting the cognitive contexts for concepts and defining terms in a clear way.

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