mra-net

Description

MRA promotes excellence in the opinion and marketing research industry by providing members with a variety of opportunities for advancing and expanding their marketing research and related business skills. To protect the marketing research environment, we will act as an advocate with appropriate government entities, other associations, and the public.The Marketing Research Association is the leading and largest association of the opinion and market research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses. Established in 1957, MRA's international membership encompasses companies and professionals engaged in all segments of marketing and opinion research including End Users, Full Service Researchers, Data Collectors and Support Service Providers. MRA publishes the annual Blue Book Research Services Directory, long the bible of the opinion and marketing research profession. Our web site is www.mra-net.org.MRA is a key source for assistance and training information. It is where researchers learn of new opportunities, markets and potential obstacles to future success. The Association is also an important forum where marketing researchers discuss common problems, share ideas, and combine their collective efforts to build industry information and reduce major problems and threats.

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