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SMB Take away: There are now more options than ever for you to be creative and set up a special that fits your business and your customers. Set up a special because you’ll get even more free promotion now with the new version.

SMB Take away: If your business is claimed and categorized properly with descriptive tags, it will be easier for your customers to find you with Foursquare 3.0.

- You first need to have claimed your business – it’s really easy now; search for it on foursquare.com or add a venue if it’s not there; hit “claim business” on your venue page; a robot calls you and you input a number to validate; done! - You need to make sure your business is in the right category and tag it with terms describing your business. Are you a coffee shop that also sells tea? Tag it.

Ego. People have one. Competition. People like to win. This means that people are already playing this game and checking into your business whether you’re currently aware of it or not. This means that there is a game, external from your knowledge, that is essentially tracking and rewarding your customers for frequenting your venue.

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