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  • Arcanna
    Arcanna
    (914) 736-3142
    650 Central Ave, 10566  Peekskill

    The Ferrara store has been a cornerstone of New York’s Little Italy for over 115 years. While name recognition and quality were high, the brand design stance did not support the value proposition. To grow sales, Arcanna created a new logo and upscaled the packaging by focusing on the brand name and…