Arcanna

Description

The Ferrara store has been a cornerstone of New York’s Little Italy for over 115 years. While name recognition and quality were high, the brand design stance did not support the value proposition. To grow sales, Arcanna created a new logo and upscaled the packaging by focusing on the brand name and stylized photography. The azure stage distinguished the line and improved shelf impact.

Targeting your brand's message to speak directly to your customers is critical to your success. Our initial internal benefit testing process helps to uncover your potential consumer's values, attitudes, desires, needs, fears, hopes and wants. Once completed, we then contrast the results against competitive offerings, your price point and the overall market environment. This allows us to provide a detailed report that will define your target and the best message to reach them.

The majority of specialty food companies do not have extensive budgets to develop a comprehensive branding campaign and rely solely upon their product's packaging to drive sales and open up new distribution channels. While today's software has enabled countless graphic designers, or printers, to 'think' they can develop effective packaging, the truth is that experience and training matter. That is the primary difference in packaging costs and the largest single factor in achieving sustainable sales results.

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