Blackstone Group

Description

Each member of the senior management team has, on average, over 20 years of experience in marketing research and analytics.

In addition to our experience in multivariate analysis, the Blackstone Group has deep experience providing meaningful perceptual maps and quadrant analyses that help our clients visualize where they can make strategic modifications to a brand’s marketing to better pull at the purse strings and attention of their target audience.

The Blackstone Group has refined its research products and approach in over 4,200 research studies , allowing us to provide the best solutions in addressing key business and marketing issues as well as time-sensitive questions that need rapid answers.

On the foundation of qualitative feedback, Blackstone employed state-of-the-art advanced analytics to develop actionable segmentation, thereby identifying how to move families “up” from non-attendees to super-loyalists.

Products & services

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