Ground Floor Partners

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Description

We analyzed the company's clients and projects and concluded that they were overly focused in one relatively small target market. We identified several other larger and presumably more profitable markets, and worked closely with the owner to develop a strategic growth plan, redesign the company website, and implement a variety of other marketing efforts, including SEO, pay per click advertising, direct mail, and email. Within a few months after the plan was completed, inbound calls increased dramatically and the firm began closing more sales. Revenues more than doubled.

Your customers can help you unlock the true potential of your business. Knowledge is power, and talking to your customers can help you gain essential knowledge about your markets and competition, maintain and defend your positioning within your industry, and spot new opportunities for growth. Best of all, the knowledge you gain becomes your exclusive property and is not available to any competitor.

Our client successfully hired an assistant to provide administrative support. She redirected her marketing efforts toward major corporate customers and as a result, has landed several much larger clients over the past year. She is now adding new high-demand languages to her service menu at the rate of about one per quarter.

As founder of Ground Floor Partners, Andrew has reviewed over a thousand business plans and advised hundreds of start-up businesses on business strategy, marketing, operations and other issues. He has worked with companies in a wide variety of industry verticals, including energy and environment, medical equipment, biomedical labs, healthcare services, advertising, technology and telecommunications, finance, residential and commercial real estate, insurance, retail, food service, music/entertainment. He has also worked with universities and non-profits.

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