DRM Labs

Description

Direct Response Marketing Labs, Inc. (DRM Labs) is committed to being a thought leader in the direct response and promotions industry. DRM Labs vision is to combine TV’s brand advertising capabilities and mobile phones’ pervasiveness with direct response, and develop both into far more effective and measurable mediums for generation and conversion of consumer leads and sales, to the mutual benefit of broadcasters, carriers, online media companies and advertisers. DRM Labs’ flagship products, Voupon® and CyberDrawer® specialize in the electronic delivery and redemption of paperless promotional offers and the organization of all things digital. Voupon delivers advertisers’ paperless Voupon offers to any electronic media, iTV mobile phone, email, banner ad, ATM, etc, which virtually attach to the consumer’s registered credit card. When the consumer is ready to redeem the Voupon offer, she shops the way she normally shops, by paying for the merchandise with her credit card. Everyone needs a kitchen drawer for coupons, recipes, instruction manuals etc., and DRM Labs’ CyberDrawer provides a simple mechanism for a user to save, organize and retrieve those paperless offers, recipes and instruction manuals at CyberDrawer.com, thus extending the life of the marketer’s message.

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