Digitas

Description

As CEO, Laura leads the worldwide Digitas organization, and with her executive team is expanding the agency network worldwide to better serve clients on a global basis. The Agency pairs media, marketing, technology, creativity, imagination and analytics to ignite emotional bonds between people and brands. Digitas also operates the brand content platform, The Third Act, the independent healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the world's only standalone, global digital productions company. With sister agencies Starcom MediaVest, ZenithOptimedia and Denuo, Digitas is a member of Publicis Groupe's VivaKi - a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships. Bringing to the role 20 years of experience in brand management, corporate strategy, and strategic consulting, Laura has led operations in the US and helped grow the agency to be recognized as a leading digital marketing agency, who helps the world's biggest brands develop, engage and profit from building profitable relationships with their customers. Prior to joining Digitas in 1999, Laura was president of Marketing Corporation of America, providing strategic consulting services to clients in the pharmaceutical, technology, entertainment, and financial services industry. Previously, she led the consulting practice at Yankelovich Clancy Shulman providing strategic marketing services to Fortune and Service 100 clients. Before becoming a consultant, Laura worked in strategic planning for Pfizer Pharmaceuticals, as well as product management at Bristol Myers and the Quaker Oats Company. She serves on the advisory board of the Tufts University Entrepreneurial Leadership Institute and the Board of Directors of Benchmark Electronics. A summa cum laude graduate of Tufts University, Laura holds an M.B.A. from the University Of Pennsylvania Wharton School Of Business. Stephan Beringer, President, Digitas International, is widely regarded as a true pioneer of the interactive space. He offers a career of international experience and understanding of business creativity and innovation from which he'll draw to bolster Digitas' key position in the market. As President, Digitas International, Stephan's key focus is to drive organic and new business in all non-U.S. markets - including EMEA, LatAm, and Asia-Pac - while continuing to strengthen Digitas' global footprint, and growing the Agency's global client relationships. While Stephan's experience began with media-neutral roots, he forged beyond more traditional advertising and marketing spaces, and in the nineties set up and eventually lead one of the first integrated agency units in the German market: TribalDDB Munich. A founding member of TribalDDB Worldwide, Stephan was responsible for launching the German operation in 1995 and the Austrian office in 1999. Through his role as CEO of Tribal Germany and Tribal Austria, he became a member of TribalDDB's European Board in 2001, took over as regional lead in 2005, and effectively tripled the area of TribalDDB's footprint. Stephan was ultimately responsible for TribalDDB in the EMEA region with its 24 offices. Stephan holds a degree in law and has previously worked in the music and film industries.

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