Gulf Oil Limited Partnership

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When the company that was to be known as Gulf was born in 1901 with an oil discovery in Spindletop, Texas, the primary commercial fuel was coal. By 1903, the age of mechanization had arrived and it was now up to the petroleum industry to keep pace, for the age could not proceed without it. Gasoline development, into which Gulf invested millions of dollars, responded to advances in automotive technology to make the modern motorcar possible. Within a dozen years of Spindletop, Gulf scored notable firsts with the worlds first drive-in service station, complimentary Gulf road maps and over water drilling at Ferry Lake. In 1917, the Gulfstream went into World War I service, along with the rest of Gulf's tanker fleet.Gulfpride- the World's Finest Motor Oil was manufactured and first marketed in 1928 and by the early Thirties, Gulf was a major U.S. corporation. In 1949, William Larimer Mellon, a founder and active head of Gulf for 45 years, died at 80, just 17 months after his retirement, as the company moved into eighth place among the largest manufacturing concerns in the United States.As Gulf entered its second half-century, the needs became more diverse and technologically ever more sophisticated. By 1960, it was clear that Gulf's growth rate during the 1950s had been twice that of the United States as an economic entity. During the 1960s, Gulf mounted vigorous exploration, production and marketing programs including several new refineries, petrochemical and polyethylene plants, the construction of six mammoth tankers, a joint development with the Holiday Inns of America and the redesign of the Orange Disc to make it more clearly identifiable.

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