Dynamic Research

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Description

Convention Research: Convention Research is just that. We have a team of highly motivated, trained professionals who attend various conventions ranging from autos, baby, boats, electronics, garden, home improvement, medical, etc. and gather specific data for our clients. An honorarium or small token is usually given. Executive/Medical Interviewing: Executive/Medical interviewing is conducted with business people in corporations and medical institutions of all sizes. Executive interviewing may be done with the owner or manager of a small business, the chairman or president of a large company, or workers in various company departments. Medical interviewing is conducted with physicians, nurses, hospital technicians or other members of the medical profession. Appointments for an interview are made by phone, at the convenience of the respondent. The interview usually takes place at the business location itself, although some business people are invited to the field service office or other interviewing area. An honorarium is customarily given for their time and consideration Field Interviewing or In-Store Intercepts: This type of interviewing is done in the "field". This could be at grocery stores, drug stores, malls, sporting events, convention centers - any place usually where there are a lot of people in one area for what ever reason. There may be more than one interviewer conducting surveys at the same time. The interviewer conducting surveys at the same time. The interviewer may be stationed in one spot or may be walking around to obtain the respondents opinion towards one or more subjects. This type of interviewing waivers on honorarium, it's best to offer some type of token in appreciation. Focus Group Discussions: Executive/Medical/Consumer interviewing is conducted with people of all walks of life, no matter sex,gender,ethinicity, or economic means. Executive interviewing may be done with the owner or manager of a small business, the chariman or president of a large company, or workers in various company departments. Medical interviewing is conducted with physicians, nurses, hospital technicians or other members of the medical profession. Appointments for an interview are made by phone, at the convenience of the respondent. The interview usually takes place at the business location itself, although some business people are invited to the field service office or other interviewing area. Consumer interviewing is done typically at our office. Whether in a large group or one on one. An honorarium is customarily given for their time and consideration Mystery Shopping: A shopper is assigned to a particular restaurant, mass merchandise store, bank etc and are "undercover". They would take mental notes on various items such as if the aisles were clear, if the bathroom(s) were unkept, if another register should have been open, how professional or courteous the help was, etc. The shopper is usually asked to purchase something and they are in turn reimbursed. The shopper never discloses that they are on assignment. After they leave the establishment they fill out a rating sheet or a series of questions are answered.

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