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Tony Tantillo, The Fresh Grocer tonyt@tonytantillo.com Tony Tantillo has been immersed in the produce business since his family moved from Sicily to San Francisco when he was only five years old. Working alongside his father in the South San Francisco produce markets, he acquired the knowledge he uses today to educate his audiences about the value of produce. Everyday Tony's ninety-second segments are highly entertaining and informative. He gives tips about storage and preparation, plus valuable nutritional information. He also teaches consumers how to recognize produce that might be too costly, of poor quality, or not yet at the peak of freshness. As a consumer advocate, he emphasizes "selection first" - encouraging all of us to think of quality, value and nutritional benefits when selecting our favorite produce.

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