Fliptop, Inc.

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First of all, as long as you can craft a short, no-frills-attached message that spells out the benefit of your product to your customers and are prepared to back this up with testimonials and case studies, you’re halfway to a successful social media strategy.

Negotiating the size of a marketing budget is one of the most important conversations a senior marketing officer will have all year. Arguably, it’s the conversation. According to the 2014 Budgets and Trends Survey , the marketing budgets for B2B services are enjoying an upward trend.

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